MULTI-FUNCTIONAL BUILDING
Commercial Units, Art Center, F&B, Recreational, Parking, etc.
Area: 65000 m2
Floors: 18 Floors, 7 Floors Under the Ground, 11 Floors On the Ground
Where: Tehran, Iran
When: 2018
Status: Construction Halt
The "Tehran Eye" project was one of the most prominent and renowned competitions in District 1 of Tehran, drawing the attention of many architects. This competition aimed to redesign an already existing structure, addressing the new needs of the client. The building, a 10-story structure, was originally constructed with the idea of placing a 40-meter Ferris wheel on the roof as a central attraction. The initial concept and layout were intended to serve commercial, dining, and entertainment purposes. However, after several years of inactivity, a comprehensive reevaluation of the building’s usage was required.
Additionally, the Ferris wheel, which was originally planned for the roof, was no longer a priority for the client, and we were tasked with finding a more appealing concept to replace it.
Instead of extending the building vertically, we drew inspiration from traditional Persian gardens, particularly the concept of the "Chahar Bagh" (four-part garden) with a central, inward-facing courtyard.
Our design team, based on studies conducted during the competition, concluded that in order for the "Tehran Eye" project to stand out among the numerous commercial developments in the area, it needed to incorporate artistic and cultural spaces in addition to the retail ones. This decision was crucial because the district already had a significant number of commercial complexes either under construction or in operation. The winning strategy for the project was to highlight its cultural and artistic components, which led us to change its name to "Tehran Art Mall.”